The Lyoo team reached out to Artika Studio to help develop brand design for their freeze-dried food product range: from brand logo and packaging, across both digital and print media. Lyoo tasked our designers with building a brand identity that would be synonymous with healthy eating, but would also invoke a sense of intensity and playfulness. The resulting brand built by Artika Studio featured a bright, vibrant and colourful design that stood out across POS, Web, Print Media and Packaging Design.